We improved ad performance for our client in the financial vertical
[/split_line_heading][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Target” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”.vc_custom_1586027689483{padding-right: 10% !important;}”]Objective
A previous agency had created ads with generic messaging, served to a wide range of audiences. We sought out to improve ad performance for this new client.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Idea” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”.vc_custom_1586027821471{padding-right: 10% !important;}”]
Strategy
We implemented ad variations, each speaking to specific pain points, then reorganized campaign structure by different audience types.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”200″][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”10px” icon_iconsmind=”iconsmind-Statistic” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”.vc_custom_1586028300588{padding-right: 10% !important;}”]
Outcome
With greater relevancy of our messaging for each audience, we were able to increase the percentage of users clicking the ads by 194%.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” bottom_padding=”3%” id=”discover” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”]
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